Seven years ago, Michael Dillinger was in search of a way to make some extra money so he chose to get licensed as a tour guide in New York to show visitors around his home state.
Little did he know, giving tours would be the most fun he’d ever had working any job.
“The city that I’ve been in my entire life, I get to see it through their eyes,” he says. “I get to experience it new every time.”
Fast forward to today Dillinger, who serves as the vice president of the Guides Association of New York City (GANYC), has turned that second job into his full-time profession. Now, he not only spends his days giving tours of New York, but he also travels to places like Prague and elsewhere, to see how the industry has evolved.
The travel and tourism business is one of the largest industries in the U.S., generating $2.1 trillion in 2014 and supporting eight million tourism jobs, according to the U.S. Travel Association. Although pay may vary considering a large number of tour guides are independent contractors, says Dillinger, the average salary ranges from $35,000 to $51,000, according to PayScale.
How he got into the field
In search of extra income, Dillinger thought combining work as a tour guide with his wife’s catering company seemed like the perfect combination.
“We thought, this might be something we could do when we book parties,” he says. “They wanted to do something unique. We could do tours of New York for them.”
After finding success, Dillinger thought it was time to offer tours full time.
Prospective tour guides need to pass an exam, administered typically by states, cities and municipalities to get licensed. Dillinger’s was 150 questions long, covering everything from ethnic food, architecture, history, art, and even rules of public transportation.
“There’s a whole lot of things they expect you know,” he says.
From there, he’d visit websites like TripAdvisor in search of tour companies before reaching out in search of work as a licensed independent contractor.
What his typical day is like
Being a tour guide isn’t just about pointing out landmarks and spouting historical facts. Throughout any tour he gives, guides need to be constantly aware of unseen logistics.
“You have to be on your toes all the time,” he says. “I had a group that was going out to Ellis Island. You’ve got to make sure they’re getting on the boat and off the boat and make sure you’re not losing anybody.”
If he’s not on his toes, so to speak, he could face being slammed in a bad review online. Dillinger says these reviews are of the utmost importance. A bad review can be the difference between working and not working. Thus, being knowledgeable, fun and accommodating is essential, he says.
What skills he says are important
Guides should have a knack for performance and storytelling—but most importantly, they need to think on their toes and react to change because things are always changing, says Dillinger.
For example, a particular route on the tour may be closed. The worst thing a guide can do is say, “Oh my goodness, we can’t do it the way I wanted to,” he says. “This is people’s vacation, they don’t want to hear what your problems are and they don’t want to hear they’re missing out on something.”
What he says is the biggest challenge
Simply put, finding work. As an independent tour guide, the onus is on the individual to go out and track down the opportunity.
“There’s a lot of work out there, but you really have to push for it sometimes, you really have to chase it down. I went through that,” he says. “That’s a big challenge because you are, for the most part, really treated as an independent contractor by most of these companies.”
This also requires you keep good records of your income for tax purposes, which can be daunting and requires good organizational skills.
His career advice
If you’re looking to see if being a tour guide is the right fit for you, Dillinger’s advice is to immerse yourself in the profession by taking as many tours as possible.
“If you’re in a city where they have tours, take some tours,” he says. “Here in New York, they have business improvement districts in almost every neighborhood and most of them give some kind of free tour of the neighborhood, and you get to see what guides do.”